In this Privacy Policy (Policy), the Organization (owner of Marathon Runner) explains how we collect and use your information, and with whom we share your information. This Policy governs our use of your information collected on or through (the Website). It is paramount that the Organization treats the privacy of visitors to the website properly and carefully.

Within what bases do we process data?

We only process personal data if there is a valid reason for doing so. Under the Dutch DPA (Autoriteit Persoonsgegevens), there are a number of reasons, called “bases”, that justify the processing of personal data. The bases we use when processing personal data are:


  • Execution of agreement

  • Legal obligation

  • Legitimate interest

What data do we collect?

When you visit this website or submit your score for Marathon Runner we may collect the following information: Name, address, and city; E-mail address; IP address; Information about your use of the Website, including the pages you visit, and information about the operating system and Internet browser you use to view the Website.

How do we use data we collect?

We, and our service providers, use your Personal Data for the following purposes:

  • Sending email follow ups and/or marketing-related materials. We send these messages if you have consented to them, or to the extent we have a legitimate interest in doing so;

  • Personalizing your experience on the Website;

  • We also use your Personal Data, to the extent permitted, for other legitimate business purposes, including management analysis, auditing, legal and regulatory compliance.

With whom do we share your personal data?

Below you can read with which partners the Organization shares personal data.

  • Web hosting through TransIP

We use web hosting and email services provided by TransIP. TransIP processes personal data on our behalf and does not use your data for its own purposes. However, this party may collect metadata about the use of the services. This is not personal data. TransIP has taken appropriate technical and organizational measures to prevent the loss and unlawful use of your personal data. Under the agreement, TransIP is bound to secrecy.

  • E-mail and mailing lists via ActiveCampaign

We send our email automations with ActiveCampaign. ActiveCampaign will never use your name and email address for its own purposes. At the bottom of every email which is sent automatically through our website you will find the ‘unsubscribe’ link. You will not receive our emails anymore. Your personal data will be stored securely by ActiveCampaign. ActiveCampaign makes use of cookies and other technologies which give insight in opening and reading emails. ActiveCampaign reserves the right to use your details for further improvement of our services and to share information with third parties when doing so.

  • Online advertising through Meta

On our website we use a Facebook pixel, which helps us to send your online behavior to Facebook. This pixel allows us to run relevant campaigns based on your preferences and interests. It also allows us to target social media campaigns to people with similar preferences and interests.

  • Hulan – Serious gaming app

The app/game is managed by Hulan, they develop the game Marathon Runner. When you register within the game, the data you enter is sent to Techonomy via them in ActiveCampaign. Hulan is in this solution a data processor and not the owner.

How can I view, delete and/or correct my data?

You can request, free of charge, to see the personal information we hold about you, object to the processing and request us to correct or remove this personal information. Please contact Techonomy BV at We will respond to your request by email within four weeks. Furthermore, you have the right to file a complaint about the processing of your personal data with the Dutch Data Protection Authority, if your request is not handled satisfactorily.

How long do we keep your Personal Data?

Your personal data will not be kept longer than necessary for the purpose for which we collect or process it, unless the longer retention of your data is necessary for compliance with a legal obligation of Techonomy BV.

How is my personal data protected?

This website has various measures in place to protect against the loss or misuse of, or unauthorized alteration or access to, information under our control. However, information that you send to us is not encrypted unless we explicitly state that this is the case.

Changes in our privacy policy

It is possible that this statement will be changed in the future. We therefore recommend consulting this privacy policy regularly. This privacy policy was last updated on August 17, 2023.

Contact details

Techonomy BV

Torenallee 3

5617 BA Eindhoven